Sunday, April 4, 2010

Know the SPAM Laws Before You Press SEND

Did you know there are rules govering your use of the internet for communicating with your current and potential clients? Before launching any internet marketing campaign for your salon or spa, it is very important to become aware of and adhere to the U.S. CAN-SPAM of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act). Sounds pretty severe for governing an innocent email to your clients about a holiday special, but the guidelines are pretty simple:

  • The To and From information must be accurate.
  • You cannot mislead the recipient about what is in the content of the message.
  • Recipients must be given the option of removing themselves from your mailing list.
  • Your message must be identified as an advertisement and include the sender's physical postal address.
Several software options exist to manage your e-blasts, such as Constant Contact.

No comments: