Monday, September 21, 2009

To The (Wo)Men Who Will Settle For Nothing Less Than Building a Great Salon or Spa - 7 Essential Keys Needed

1. Leadership: First of all, you need to be a good leader. Great leaders raise the aspirations of their followers; they make people more confident, energetic and enthusiastic. People, who are motivated by great leaders, dream big, make sacrifices and achieve miracles.

“Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker

2. Vision: You have to create a grand, noble vision which elevates the energy, enthusiasm and self-esteem of everyone in the company while ensuring that everybody sees a benefit in following the vision. This is something that only the leader can do. Only the leader can think about the future and plan for the future each day.

3. Mission: You must have a clear articulated mission of how your company is going to reach its vision. Without this you are sail boat drifting in the wind.

4. Shared Values: A great Salon or Spa practices an enduring value system, and follows the finest system of accountability. Without this, your business can get itself into real trouble.

5. Benchmarking: Your Salon or Spa has to benchmark itself in key areas including service & retail sales, customer service, new customers, client retention and client frequency.

6. Measuring To Improve: A great Salon or Spa continuously measures and improves the following attributes: technical service, customer service, retail sales, new customer acquisition, client retention, and client frequency.

Ana Loiselle, Milady Salon & Spa Business Coach

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